LY (last year's) Prediction:
Madison Avenue is the music industry's new proving ground, with
big-label marketing plans not only including making a video, but
insuring proper song placement in an uptrend television commercial.
After years of turning their back on Madison Avenue, U2 embraced
it in all their glory by becoming pitchmen for Apple in exchange
for having their first single, "Vertigo," grafted into
every i-Pod and i-Tunes commercial. Who needs radio airplay or MTV?
The result: U2's latest, the watered-down How to Dismantle an
Atomic Bomb is No. 2 on the Billboard charts.
Independently owned music stores will turn into music boutiques,
handling music fan "gift items."
Homer's now carries so much non-music-related junk that it's beginning
to look like Spencer gifts. They still haven't turned their back
on their bread-and-butter -- CD sales
Coast-to-coast subscriber-based digital satellite radio services
such as XM and Sirius will fail to draw the subscriptions they need
to stay afloat.
Both have survived, barely, but have begun competing furiously for
exclusive programming rights, beginning with Howard Stern. It's
only a matter of time until the two services are forced to merge.
Saddle Creek will lose one major band to a break-up, but will gain
an unlikely new act to its roster, a well-respected '90s-era underground
2004 saw the end of Desaparecidos (for now) and Cursive appears
to be on the rocks. But where's that '90s rock star?
Saddle Creek will get a taste of competition when a new label is
launched by one of its own artists.
We said hello to Team Love Records, co-run by Conor Oberst a.k.a.
Bright Eyes. Its relationship to Saddle Creek, however, is more
like a sister label than competition.
Alternative weekly newspapers will see new competition from yet
another weekly newspaper; The Omaha World-Herald will drop
its weekly entertainment supplement, Go!
You can't get more of an attempt at direct competition than Omaha
City Weekly, launched last year; but Go! is still going, though
music coverage is hardly its focus these days.
Questions will begin to surface about the wisdom of building the
new multi-million-dollar Qwest Center after it fails to attract
promised top-drawer entertainment.
How can you not call Bette Midler, Dolly Parton and The Gaither
Family Reunion anything but top-drawer? That ol' white elephant
is getting dustier by the minute. Who's going to see Kool &
The Gang in March?
Internal band strife, questionable record sales and a fall from
sobriety will combine for the downfall of Metallica.
All right, that one was more of a wish than a prediction.
While all the national music magazines are crowing for the rise
of emo to levels last reached by Nirvana, the hot new music trend
will continue to be no trend at all.
If there was a trend last year, it was toward invented pop stars,
such as Lindsay Lohan, Hillary Duff, the Simpson sisters and bland
American Idol zombies like Clay Aiken and Kelly Clarkson. I would
have preferred no trend at all.
Child molestation charges against Michael Jackson will be dropped
before a jury ever delivers a verdict.
Jocko's trial is scheduled to begin in January.
Arnold Schwarzenegger will enter the recording studio with a superstar
hip-hop producer and illusionist David Blaine.
Who do you think that is behind those Slipknot masks?
LY Prediction: A
major hip-hop artist will be shot to death while on tour.
While hip-hop had its losses (goodbye ODB), none of them were caused
by a bullet. Wish I could say the same for the metal world (R.I.P.
Classical music will become the new prog rock.
We can still dream, can't we?
We'll be talking about The Pixies, Beck, Nine Inch Nails, Prince,
Bright Eyes, Yeah Yeah Yeahs, Her Space Holiday, The Good Life,
Fugazi, The Faint, Built to Spill, Les Savy Fav and Grasshopper
Takeover this time next year, and not talking about Britney Spears,
Metallica, Michael Jackson, The Strokes, Red Hot Chili Peppers,
50 Cent, Eminem, Madonna, Jessica Simpson, Linkin Park and Outcast.
Hey, for the most part, that was right on.
The next "breakthrough" artist with Omaha roots will come
from the hip-hop community.
Mars Black anyone? (Though we're still waiting for the actual CD
The stage is set for a showdown between The Ranch Bowl and One Percent
Productions for local music dominance. The Bowl will begin to subtly
shift its direction by booking more influential and adult (i.e.
better) touring bands; while One Percent will focus on bigger, higher-grossing
shows at a variety of venues including Sokol Auditorium, outdoor
festivals, and once again, The Rose.
The Bowl went the other direction, toward metal and pop-punk, while
One Percent has been content with Sokol and even smaller clubs,
such as O'Leaver's. The recent Mayday/'89 Cubs show at The Bowl
could be a sign that the two parties will begin working together
in the future.
Look for a format change from one of Omaha's top radio stations
-- Z-92, The Dam or The River -- from rock to urban.
There was plenty of shake-up in the Omaha radio market, with The
City and The Dam changing formats.
Now that Bright Eyes has already done it, a non-Saddle Creek act
from Omaha will make an appearance on a late-night chat show.
We're still waiting.
using my slightly skewed math, I'm something like 10 out of 18.
Not too bad. But enough of this reminiscing. What's in store for